What is AI visibility?

AI visibility is how often your business appears in responses from AI platforms like ChatGPT, Perplexity, Claude, and Google AI Overviews. It helps you understand whether your brand is being mentioned, cited, or recommended by AI tools.

Why does AI visibility matter?

AI visibility matters because more people are using AI tools to research services, compare options, and make buying decisions. If your business is not appearing in those responses, you are missing out on attention, trust, and enquiries.

How do you improve AI visibility?

You improve AI visibility by making your website easier for AI systems to understand, cite, and trust. That includes clear service pages, answer-first content, structured data, strong metadata, and credible off-page mentions.

Do I need a big budget to improve AI visibility?

No. CK and Jones offers affordable AI visibility audits and monthly plans designed for small businesses, freelancers, and solopreneurs who want practical improvements without enterprise-level costs.

What does CK and Jones offer for AI visibility?

CK and Jones offers plain-English AI visibility audits and monthly plans that help small businesses appear more often in AI tools like ChatGPT, Perplexity, and Google AI Overviews.

What exactly is AI search and why does it matter for my business?

When someone asks ChatGPT, Perplexity, or Google AI a question, they often get a direct answer with business recommendations. AI search visibility helps your business appear in those answers.

Do I need to sign a contract?

No. Our AI Visibility plans are monthly and cancel any time.

How long before I see results?

Many clients see early improvement within 60 to 90 days. Some technical changes, like schema markup and llms.txt, can help sooner.

Can I just get the audit without a monthly plan?

Yes. The £97 AI Visibility Audit is a standalone service with no obligation to continue.

What is an llms.txt file?

It is a simple file on your website that helps AI tools understand what your business does, so they can describe you more accurately.

AI Visibility for Small Businesses

Finally, AI Search That's Built for Small Businesses

Most AI visibility services start at £1,500 a month and are designed for brands with big teams behind them. At CK and Jones, we believe great visibility support should not be out of reach for small businesses - so we built something different. Transparent pricing, real implementation, and results you can actually see - starting from £97.

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The way people find businesses has quietly shifted. When someone searches "best yoga studio near me" or "family restaurant in Bristol" today, they often get a direct answer from Google AI, ChatGPT, or Perplexity before they ever see a list of websites. That answer names a business. If it is not yours, that customer may never find you at all.

This is not a future trend. Nearly half of UK adults already use AI-powered search tools, and one in three Google searches in the UK now triggers an AI-generated answer above all traditional results. For restaurants, AI Overviews appear in 78% of searches. For health and wellness businesses, it is close to half of all searches. The shift is already happening.

The good news is that most small businesses have not acted on this yet, which means the opportunity is still wide open. You do not need a big budget or a technical team. You just need the right foundations in place so AI engines can understand your business, trust it, and recommend it. That is exactly what our plans are built to do.

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BEST STARTING POINT

AI Visibility Audit | £97 one-off

Find out exactly where you stand in AI search - in 48 hours.

Right now, when someone asks ChatGPT, Perplexity, or Google AI "who's the best [your service] in [your area]" - are you showing up?

We test your business across 20+ AI prompts on ChatGPT, Perplexity, and Google AI Overviews. You get a scored report, a clear picture of who is showing up instead of you, and the top 3 fixes to change that.

Full AI Visibility Report across ChatGPT, Perplexity, and Google AI Overviews
Competitor visibility snapshot
Your AI Visibility Score (0-100)
Schema and entity audit
Top 3 priority fixes with clear instructions
Delivered within 48 hours

Best for: Business owners who want to understand their current AI visibility before committing to a monthly plan.

This is your starting point. No fluff, no upsell pressure. Just a clear picture of where you stand and what to do next.

Get Your AI Audit - £97

build the base

AI Foundations | £197/month

Build the base. Get AI engines to understand your business.

Before AI can recommend you, it needs to understand who you are, what you do, and who you serve. Most small business websites give AI almost nothing to work with. AI Foundations fixes that.

What's included:

Monthly monitoring across 25 AI search prompts, covering your business name, core services, local searches, customer questions, and a light competitor snapshot.
Monthly AI Visibility Scorecard, written in plain English, showing where your business appears, what AI tools understand about you, and which gaps need attention.
Core schema setup for key business information, helping Google and AI tools understand your business name, services, location, contact details, and main website pages.
llms.txt setup, creating a simple file on your website that introduces your business to AI tools like ChatGPT and Perplexity.
Google Business Profile quick-wins review, covering categories, services, business description, reviews, Q&A opportunities, and local trust signals.
1 x AI-optimised content piece per month, structured around a question your customers are likely to ask AI tools.
Basic AI visibility monitoring across ChatGPT, Perplexity, and Google AI Overviews, so you can see early signs of progress.
Monthly priority checklist, giving you clear next steps without technical jargon.
Email support, for questions about your AI visibility setup and monthly recommendations.

Measured by: AI Visibility Score, schema implementation status, llms.txt setup, Google Business Profile optimisation, and early AI search visibility changes.

Best for: Sole traders, freelancers, and local businesses who want to be found in AI search and need a solid technical foundation first.

No contracts. Cancel any month.

Start AI Foundations

get cited

AI Accelerate | £479/month

Get cited. Get recommended. Start competing for the AI answers your customers already trust.

AI Accelerate is our core growth plan for businesses that want more than a basic setup.

This is where we actively improve how AI platforms understand, describe, and recommend your business. We strengthen your website, create AI-friendly content, track your competitors, identify citation opportunities, and give you a clear monthly action plan so you always know what is improving and what needs fixing next.

If you want to move from “AI can understand us” to “AI is starting to recommend us”, this is the plan.

What's included:

Monthly monitoring across 50 AI search prompts, covering your services, local visibility, competitors, customer questions, and buying-intent opportunities.
Monthly AI Prompt Visibility Map, showing where your business appears, where competitors appear, and what AI tools are saying about your business.
Competitor tracking across ChatGPT, Perplexity, and Google AI Overviews, so you can see who is being recommended instead of you and where the gaps are.
Schema improvement plan and implementation support, including FAQ, Article, Service, LocalBusiness, and Person schema where relevant.
2 x AI-optimised content pieces per month, designed around the questions your customers are already asking AI tools.
1 x existing page optimisation per month, improving service pages, FAQs, internal links, local signals, and AI-friendly answer sections.
Entity and citation strategy, helping AI engines connect your business with the right services, locations, topics, and trust signals.
Monthly citation opportunity list, with 3 to 5 places your business should be mentioned, listed, or referenced.
Google Business Profile AI readiness guidance, including review suggestions, category checks, service wording, Q&A ideas, and local trust signals.
Monthly AI Visibility Action Plan, with plain-English priorities, progress updates, and next steps.
Monthly 30-minute strategy call, to review progress, explain what is improving, and agree the next priority actions.

Measured by: AI Visibility Score growth, citation count, competitor gap changes, prompt visibility, content indexing, Google Business Profile improvements, and how accurately AI platforms describe your business.

Best for: Small businesses, local service providers, consultants, clinics, studios, venues, and growing brands that want consistent AI visibility and a clear monthly plan to become more recommendable.

No contracts. Cancel any month.

Start AI Accelerate

managed AI Visibility GROWTH

AI Dominate | £749/month

“A managed AI visibility service for businesses that want us to track, improve, and protect how they appear across ChatGPT, Perplexity, and Google AI Overviews.”

AI Dominate is built for business owners who want serious AI visibility growth, but do not want to manage the technical details, content planning, competitor tracking, or monthly optimisation themselves.

This is the plan for businesses that are ready to move beyond setup and start actively improving how AI platforms understand, describe, and recommend them.

We manage the core AI visibility work for you, from technical checks and AI-friendly content to competitor insight, citation opportunities, and monthly progress reviews.

If you want a hands-off way to become more visible in AI search, this is the plan.

What's included:

Monthly monitoring across 75 AI search prompts, covering your wider services, competitors, locations, customer questions, buying stages, content opportunities, and gaps in your market visibility.
4 x AI-optimised content pieces per month, designed to strengthen your authority around the questions your customers are already asking AI tools.
Up to 2 existing page optimisations per month, focused on key service pages, FAQs, internal links, local signals, and AI-friendly answer sections.
Managed GEO and AEO implementation support, covering technical improvements, content optimisation, entity signals, and visibility tracking.
4 x social content prompts per month for up to 2 channels, repurposed from your AI-optimised content. Scheduling, publishing, inbox management, and engagement are not included.
Monthly competitor intelligence report, showing who AI tools are recommending, why they are appearing, and how we can close the gap.
Quarterly technical AI visibility refresh, covering schema, llms.txt, robots.txt, sitemap, indexability, and key service pages.
Citation and entity-building recommendations, helping AI engines connect your business with the right services, locations, topics, and trust signals.
Monthly 45-minute strategy call, to review progress, explain what is improving, and agree the next priority actions.
Priority email support, for faster responses and more hands-on guidance.

Measured by: AI Visibility Score growth, Share of Voice against competitors, citation growth across all 3 platforms, prompt visibility, content performance, competitor movement, and how accurately AI platforms describe your business.

Best for: Established businesses, busy founders, premium service providers, clinics, studios, venues, and local brands that want a fully managed AI visibility partner rather than a checklist of tasks.

No contracts. Cancel any month.

Start AI Dominate

Strategic AI Visibility PARTNER

AI Partner | £1,247/month

“Your dedicated AI visibility partner for deeper strategy, implementation, and growth.”

AI Partner is our highest-touch AI Visibility plan for businesses that want more than monthly deliverables. It is built for business owners who want us to act as their ongoing AI search partner, helping plan, prioritise, and improve how they appear across ChatGPT, Perplexity, and Google AI Overviews.

This plan gives you deeper strategy, more hands-on optimisation, broader prompt tracking, stronger competitor insight, and a clear monthly roadmap, so you always know what is being improved, why it matters, and what we are working on next.

What's included:

Monthly monitoring across 100 AI search prompts, covering your wider services, competitors, locations, customer questions, buying stages, content opportunities, and market visibility gaps.
AI Visibility Partner Roadmap, updated monthly, showing what we are improving, why it matters, and what is planned next.
6 x AI-optimised content pieces per month, planned around customer questions, competitor gaps, local visibility, and AI search opportunities.
Up to 4 existing page optimisations per month, focused on key service pages, FAQs, internal links, local signals, and AI-friendly answer sections.
Deeper technical implementation support, covering schema, llms.txt, robots.txt, sitemap, indexability, structured content, and priority AI visibility fixes.
Monthly competitor and market visibility review, showing who AI tools are recommending, what they are doing well, and how we can close the gap.
8 x social content prompts per month for up to 2 channels, repurposed from your AI-optimised content. Scheduling, publishing, inbox management, and engagement are not included.
Advanced citation and entity-building strategy, with priority actions for listings, mentions, partnerships, features, directories, and trusted third-party sources.
Monthly Google Business Profile optimisation guidance, covering services, categories, Q&A, review prompts, photos, updates, and local trust signals.
Monthly 60-minute strategy and implementation call, to review performance, agree priorities, and plan the next phase of growth.
Priority support, for faster responses and more hands-on guidance.

Best for: Established small businesses, premium service providers, clinics, venues, consultants, and local brands that want a closer strategic partner to manage AI visibility, content direction, competitor tracking, and ongoing optimisation.

Limited availability:

This plan is only available to a small number of clients at a time because it includes deeper monthly involvement and more hands-on support.

No contracts. Cancel any month.

Start AI Partner

AI Visibility FAQs

Common Questions

AI Search FAQ

General

Your Marketing Plan gives you regular content and visibility across your chosen marketing channels. An AI Visibility Plan goes deeper into the technical and strategic work behind AI search, including structured data, AI-optimised website content, entity building, citation opportunities, and monitoring across ChatGPT, Perplexity, and Google AI Overviews. If you want AI tools to understand and recommend your business, the AI Visibility Plan adds that extra layer.

No - and any agency that tells you otherwise is not being straight with you.AI tools like ChatGPT, Perplexity, and Google AI make their own decisions about which businesses to recommend. No one outside of those platforms controls those outputs. What we can do is give your business the strongest possible foundation to be understood, trusted, and cited by AI engines - the schema markup, the structured content, the entity signals, and the citation strategy that put you in the running.Think of it like this: a good solicitor cannot guarantee you win your case, but they give you the best possible chance. We do the same for your AI visibility.What we do guarantee is that we will work consistently to improve your AI Visibility Score, track your progress every month, and keep optimising based on what the data tells us.

They are related, but they are not the same thing - and confusing the two is one of the most common mistakes small businesses make right now.Traditional SEO is built around getting your website to rank in Google's list of blue links. AI Visibility is about getting your business cited, named, or recommended inside AI-generated answers - the direct responses that now appear above those blue links on Google, and across platforms like ChatGPT and Perplexity entirely.The signals AI engines use to decide who to recommend are different from the signals Google uses to rank pages. Schema markup, llms.txt files, entity consistency, and structured content written specifically for AI comprehension all matter here in ways that standard SEO work does not address.The short version: good SEO helps you get found on Google. AI Visibility helps you get recommended by AI. Both matter. Neither replaces the other.

Very little, which is intentional. We designed these plans for busy business owners who do not have time to manage a complex onboarding process.For the £97 AI Visibility Audit, we just need your business name, website URL, and the location or niche you want to be found for. That is it. We do the rest.For the monthly plans, we will ask for:Access to your Google Business Profile (we can guide you through this in minutes)Your website login, or the ability to add a small snippet of code via your web platformA short brief about your business - who you serve, what you do, and where you are basedWe do not require lengthy briefing documents, strategy sessions, or technical knowledge from your side. If you are on AI Dominate, you do not even need to brief content - we handle that too.Most clients are fully set up and active within three to five working days of signing up.

An AI-optimised content piece is a page, article, or web content written and structured specifically so that AI engines can read, understand, and cite it - not just humans.Standard website content is often written for people to read. AI-optimised content is written so that AI tools can extract clear answers, understand what your business does, and confidently reference you when someone asks a relevant question.In practice, each piece we create includes:A clear question-and-answer structure so AI can pull direct answers from your contentEntity-rich language that connects your business to the topics, locations, and services AI associates with your nicheStructured headings and formatting that AI crawlers can parse reliablyNatural keyword alignment with the prompts real people are typing into ChatGPT, Perplexity, and Google AIDepending on your plan, this might be a service page rewrite, a structured FAQ section, a location page, or a short article built around a question your customers are already asking AI tools. Every piece is written by us - you do not need to produce a word of it.

If you're not sure where you stand, start with the £97 AI Visibility Audit. It gives you a clear baseline, shows whether AI tools are recommending your business, and highlights the top fixes to focus on first.If you need the basics in place, AI Foundations is the best starting point. It helps AI tools understand who you are, what you do, where you are based, and which services you offer.If you want ongoing growth, competitor tracking, content, and monthly optimisation, AI Accelerate is a strong fit for businesses that want to actively improve their chances of being recommended by ChatGPT, Perplexity, and Google AI Overviews.If you want us to manage the full process for you, AI Dominate is best for businesses that want deeper content, stronger competitor insight, priority support, and a more hands-off approach.If you're after a closer strategic partner rather than a checklist of monthly deliverables, AI Partner gives you deeper strategy, broader prompt tracking, and a dedicated roadmap - though availability is limited to a small number of clients at a time.

AI Visibility Audit | £97 one-off

AI Foundations | £197/month

AI Accelerate | £479/month

AI Dominate | £749/month

AI Partner | £1,247/month

Limited availability:

AI Visibility FAQs

Common Questions

What exactly is AI search and why does it matter for my business?

I already have social media and a website. Do I still need this?

What is the difference between your Marketing Plans and your AI Visibility Plans?

I am not technical at all. Will I understand what you are doing?

How long before I see results?

What is a schema markup and why do I need it?

What is an llms.txt file?

Do I need to sign a contract?

Can I just get the audit without signing up to a monthly plan?

What happens after I buy the audit?

I am on your Visible Starter, Visible Growth, or Visible Authority Marketing Plan. Do I need an AI Visibility Plan too?

Can you guarantee that AI tools will recommend my business?

Is AI Visibility the same as SEO?

What do you need from me to get started?

What counts as an AI-optimised content piece?

Which AI Visibility Plan should I choose?

What if I want to cancel?