About CK and Jones
AI Visibility and Social Media Marketing for Small Businesses
CK and Jones is a UK-based digital marketing agency specialising in AI visibility and social media marketing for small businesses, freelancers, and solopreneurs. The agency is co-founded by Cherie Jones, a Thai-British marketer with over 25 years of experience across multiple markets and industries. CK and Jones helps growing businesses get found, get chosen, and get remembered, on both traditional search engines and the AI platforms that are now shaping how customers discover brands.
Who we are in one sentence:
CK and Jones is a UK digital marketing agency that helps small businesses build lasting visibility across search engines, AI answer platforms, and social media.
Who Is Behind CK and Jones?
I'm Cherie Jones, co-founder of CK and Jones. I'm a marketer, business builder, and your visibility partner.
Over the past 25 years, I've worked across marketing and sales in multiple industries and countries. I'm Thai-British, UK-based, and I've built and run my own businesses in both Thailand and the UK. That cross-cultural, cross-market experience isn't a line on a CV; it's shaped how I think about audience behaviour, what makes people trust a brand, and how different communities make buying decisions.
From Corporate Intelligence to Small Business Visibility
Most recently, I left a role at a marketing intelligence and research agency, where I worked deep in the data behind how brands grow, what audiences want, and where attention is moving. That's the kind of insight that used to be reserved for big-budget brands. At CK and Jones, I bring it to small business owners who deserve the same strategic clarity.
Since 2020, I've also worked in AI review, localisation, translation, and digital product development, helping businesses integrate AI into their day-to-day in a practical, first-time-friendly way. As AI platforms like ChatGPT, Google AI Overviews, Perplexity, and Gemini change how customers find and choose businesses in 2026, this work has become central to everything we do at CK and Jones.
"I'm passionate about helping small business owners feel less alone in the noise of marketing. Good business should be sustainable. Real relationships beat flashy tactics. The best brands are built by people who genuinely care about what they do."
Cherie Jones, Co-Founder, CK and Jones
What Does CK and Jones Do?
CK and Jones exists because visibility is everything in business. You can be the best in your field, but if no one can find you, your business cannot grow. That belief sits at the centre of everything we offer.
We work across three areas:
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AI Visibility and Search Marketing - helping your business appear in AI-generated answers on platforms like ChatGPT, Google AI Overviews, Perplexity, and Gemini, as well as traditional search results. This includes AI audits, content structuring, entity optimisation, and schema implementation.
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Social Media Management - creating and managing content across the platforms where your audience actually spends time, with a focus on community-building and consistent brand presence.
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Digital Products - for business owners who want to grow online on their own terms, we create practical tools and resources designed to be used independently.
One business. Three ways in. All built around the same belief: visibility is what turns great work into real growth.
Why AI Visibility Matters Right Now
In 2026, the way customers find businesses has fundamentally shifted. Google AI Overviews, ChatGPT, Perplexity, and Gemini are now answering questions directly, often without the user clicking through to a website. If your business is not structured to be understood and cited by these platforms, you are invisible to a growing share of your potential customers.
This is not a future concern. It is happening now. CK and Jones helps small businesses get ahead of it.
Professional Standards and Qualifications
Marketing changes fast, especially in 2026. AI, search, social platforms, and the way customers find businesses are all shifting at once. Working with someone who is qualified, current, and accountable to professional bodies matters.
I hold an Affiliate Student Membership with the Chartered Institute of Marketing (CIM), where I am working towards a Level 6 qualification in Professional and Digital Marketing. CIM is the world's leading professional body for marketers, and membership means being held to a strict standard of expertise and ethics.
I am also an Associate Member of the Association for Project Management (APM), holding the Qualified Project Professional (PMQ) qualification. Every CK and Jones project is delivered with professional structure, clear timelines, and proper risk management - because good marketing is also good project delivery.
Additionally, CK and Jones serves as Social Media Partner for the Association of Thai Businesses in the UK (ATBUK), under the patronage of the Royal Thai Embassy, supporting Thai and Thai linked business owners across the UK with visibility and community communications.
When you work with CK and Jones, you are working with someone who is accountable to professional bodies, not just to themselves.