"I'm passionate about helping small business owners feel less alone in the noise of marketing.
Good business should be sustainable. Real relationships beat flashy tactics. The best brands are built by people who genuinely care about what they do."
Cherie Jones
Founder, CK and Jones
About CK and Jones
AI Visibility and Social Media Marketing for Small Businesses
CK and JONES is a UK-based AI search visibility agency helping small businesses build the visibility, trust, and content they need to show up in AI search and stay visible on social media - without enterprise agency pricing or confusing jargon.
AI search visibility for small businesses: AEO and GEO
We help you understand how your business appears in AI search, how accurately it is described and where there are opportunities to strengthen your presence.
Listening to fellow business owners keeps our work grounded in what matters: reaching the right people, communicating your value and turning your expertise into income. We bring that understanding into our AI search visibility services, including Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO).
Our work combines AI visibility audits, ongoing monitoring, website and content improvements, and clear recommendations. But we do more than deliver a report or write search-friendly content. We use what the data tells us to build a strategy around what your business needs to be known for, where the gaps are and which improvements deserve your attention.
That strategy connects your website and your social media. We create and improve website content designed to strengthen your AI search visibility, then repurpose and adapt it for your social channels—reinforcing your expertise, communicating your value and building a consistent presence wherever potential customers discover you.
Our social media work starts with AI search insights, not simply a calendar of posts. Rather than treating website content and social media as separate activities, we give them a shared purpose: helping your business become easier to find, understand and choose.
The goal is not simply more content or more posts. It is a clearer, more consistent presence that creates opportunities for relevant enquiries, bookings and sales.
Alongside our AI search services, we offer focused marketing support, practical AI tools and digital resources. Everything is there to support your visibility, without making running your business more complicated.
Who Is Behind CK and Jones?
I'm Cherie Jones, co-founder of CK and Jones. I'm a marketer, business builder, and your visibility partner. Over the past 25 years, I've worked across marketing and sales in multiple industries and countries. I'm Thai-British, UK-based, and I've built and run my own businesses in both Thailand and the UK. That cross-cultural, cross-market experience isn't a line on a CV; it's shaped how I think about audience behaviour, what makes people trust a brand, and how different communities make buying decisions.
Most recently, I left a role at a marketing intelligence and research agency, where I worked deep in the data behind how brands grow, what audiences want, and where attention is moving. That's the kind of insight that used to be reserved for big-budget brands. At CK and Jones, I bring it to small business owners who deserve the same strategic clarity.
Since 2020, I've also worked in AI review, localisation, translation, and digital product development, helping businesses integrate AI into their day-to-day in a practical, first-time-friendly way. As AI platforms like ChatGPT, Google AI Overviews, Perplexity, and Gemini change how customers find and choose businesses in 2026, this work has become central to everything we do at CK and Jones.
What CK and Jones can help you?
AI Visibility and Search Marketing - helping your business improve its visibility in AI-generated answers from ChatGPT, Google AI Overviews, Perplexity and Gemini, as well as in traditional search results. Our services include AI visibility audits, content structuring, entity optimisation and schema implementation. Our done-for-me AI visibility packages are perfect for small businesses looking for expert support without having to manage the technical work themselves.
Social Media Management - creating and managing content across the platforms where your audience actually spends time, with a focus on community-building and consistent brand presence.
AI Solutions for Small Businesses - setting up practical AI tools that take the repetitive work off your plate. This includes AI automations, custom AI assistants (agents) for tasks like customer enquiries and lead follow-up, and getting Claude Cowork (or ChatGPT Work) working inside the tools you already use, so your admin, finance and marketing run more smoothly without you doing it all by hand.
Digital Products - for business owners who want to grow online on their own terms, we create practical tools and resources designed to be used independently.
Our credentials and professional community
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Our certifications and professional memberships help us keep pace with the fast-moving world of AI search, stay connected to the business community and focus on what small businesses like yours need to become more visible and grow.
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CK and Jones is a Searchable Certified Agency Partner, reflecting our specialist focus on AI search visibility.
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Cherie is a CIM Affiliate Studying Member, working towards a Level 6 qualification in Professional and Digital Marketing. She is also an Associate Member of the Association for Project Management and holds the APM Project Management Qualification (PMQ).
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Being an FSB member helps us stay connected to the challenges, priorities and ambitions of small business owners. It is an opportunity to listen, learn and better understand what businesses like yours need - not just from a visibility perspective, but in the everyday reality of running a business.
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As a member of the Female Entrepreneur Association, Cherie connects with fellow female founders and business owners, including coaches, clinic owners and women building businesses online.
She hears first-hand about their challenges—from getting noticed and communicating their expertise to attracting the right customers and turning their knowledge into income.
Those conversations help shape our approach. It is not simply about helping your business show up. It is about helping the right people discover what you offer and understand why they should choose you.
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CK and Jones serves as Social Media Partner for the Association of Thai Businesses in the UK (ATBUK), which operates under the patronage of the Royal Thai Embassy.
Through this partnership, we contribute our content and social media expertise to help raise awareness of member businesses, share their stories and strengthen connections within the Thai business community in the UK.
Contact us.
Drop us a line with any questions, Let’s chat